About Us

Why choose our team?

Universal Promotions Inc. is a full-service experiential marketing and event production agency specializing in helping clients and brands of all sizes produce events and marketing campaigns. Founded in 1996, the partners bring over forty years of combined branding, experiential, promotional and interactive experiences on behalf of our clients. Our core team consists of seasoned individuals within all aspects of the event industry each bringing their own unique expertise and experience to the table in order to make every event a success.

UPI aids clients through the entire event process from concept to completion including planning, design, logistics, live entertainment, permits, securing event venues nationwide, budgeting, production, custom fabrications and mobile marketing.

Our commitment to brand excellence remains as strong today as the day UPI was founded.

Our Team

What People Say

Catherine Raney


“Royale was an absolute delight to work with, Ashley Atwater was our main point of contact. Staff was super helpful in the lead-up, execution and close out of the event.

  • Wifi was super stable
  • Built in audio, visual and sound system – saves a ton on production costs.
  • Venue lighting is super cool and the furniture gives a good club feel to it.
  • Can hold a ton of people because of upper Mezzanine levels
  • Willing to accept early shipments
  • Great sound system built into the building so made it really easy for our band to work with them directly on their needs.

It’s my understanding they are undergoing a complete remodel in the coming months so hopefully you have a brand new space to work with.”

Pat Capra

President of Lunar Sports Group

“Ashley was my point of contact and event coordinator at Royale in Boston for a charity Casino Night in November of 2015. I’m based in New Jersey, so planning an event in another state can be challenging, but Ashley was extremely helpful ensuring all questions/concerns were addressed as soon as they popped up. She consistently offered support and she was a terrific resource for local contacts to help facilitate certain elements of the event. Ashley and her staff worked to accommodate all of our requests the night of event including all A/V elements which optimized the sponsor engagement, fundraising and guest entertainment. I’d highly recommend Ashley and look forward to working with her again in the future.”

John Heithaus

SuperStar Factory

“Ashley and her team did an outstanding job in working with us on our major corporate event held at GUILT last month. From our first contact by email to the last, Ashley was an excellent communicator and made certain that everything on our event punch list was completely and promptly managed. She also ensured that our VIP guests were attended to and we received several compliments from our sponsors about that. We highly recommend Ashley for her event management and communication skills and look forward to working with her and the team again soon.”