About Us

Why choose our team?

Universal Promotions Inc. is a full-service experiential marketing and event production agency helping clients through the entire event process from concept to completion. Through long standing relationships with multiple venues in every major city nationwide, UPI can help bring your vision to life anywhere in the United States.

We will handle budgeting, venue scouting and sourcing, permit and logistical needs, lighting and production design, live entertainment, custom fabrications and mobile marketing.

Some of our previous work include gala dinners, university commencement parties, launch parties, red carpet events, runway shows, hotel and restaurant openings, Fortune 500 corporate events and holiday parties, conferences and trade shows, and special projects including weddings, birthdays and Bar or Bat Mitzvahs.

Founded in 1992, the partners have over forty years of combined branding, experiential, promotional and interactive marketing experience. Our core team consists of seasoned and well connected individuals specializing in all aspects of the event industry ensuring your event is a success.

Our Team

What People Say

Catherine Raney


“Royale was an absolute delight to work with, Ashley Atwater was our main point of contact. Staff was super helpful in the lead-up, execution and close out of the event.

  • Wifi was super stable
  • Built in audio, visual and sound system – saves a ton on production costs.
  • Venue lighting is super cool and the furniture gives a good club feel to it.
  • Can hold a ton of people because of upper Mezzanine levels
  • Willing to accept early shipments
  • Great sound system built into the building so made it really easy for our band to work with them directly on their needs.

It’s my understanding they are undergoing a complete remodel in the coming months so hopefully you have a brand new space to work with.”

Pat Capra

President of Lunar Sports Group

“Ashley was my point of contact and event coordinator at Royale in Boston for a charity Casino Night in November of 2015. I’m based in New Jersey, so planning an event in another state can be challenging, but Ashley was extremely helpful ensuring all questions/concerns were addressed as soon as they popped up. She consistently offered support and she was a terrific resource for local contacts to help facilitate certain elements of the event. Ashley and her staff worked to accommodate all of our requests the night of event including all A/V elements which optimized the sponsor engagement, fundraising and guest entertainment. I’d highly recommend Ashley and look forward to working with her again in the future.”

John Heithaus

SuperStar Factory

“Ashley and her team did an outstanding job in working with us on our major corporate event held at GUILT last month. From our first contact by email to the last, Ashley was an excellent communicator and made certain that everything on our event punch list was completely and promptly managed. She also ensured that our VIP guests were attended to and we received several compliments from our sponsors about that. We highly recommend Ashley for her event management and communication skills and look forward to working with her and the team again soon.”